Title, description, first comment, hashtags
Post texts live on their own tabs — Title/Description and First Comment:
- Per platform and per brand where it matters — one video can carry a different title on YouTube than on TikTok.
- Write them by hand, or generate them from the briefing (the editors always stay editable — generation fills fields, it doesn't lock them).
- First comments post automatically where the platform supports it.
- Hashtags is a field on the Title/Description tab, per platform. The sets come from the brand's hashtag pools and can be adjusted per stack.
NOTE
Not every platform has a first comment. Where it does not, the field is dropped and the run log names the brand and platform it was dropped for — the post itself still goes out.